10 Metrics That Every Content Marketer Should Measure

One of the best ways to grow and understand your online audience is to check your metrics in content marketing. Here are some of the most vital metrics you should measure in your campaigns.

In today’s digital age, it is without no doubt that content marketing metrics have an essential role regarding the marketing campaign success and increase of traffic of a website. But do you know what these metrics are and how to use them?

When we look at the major issue that most marketers are facing today, it’s all about tracking their metrics. Professional content marketers know how important these are when it comes to money and time.

After all, you probably know already that the primary goal of every marketing technique and seo outreach increases sales and drive traffic to a website. As such, it is crucial that when you are planning your strategy, you can easily quantify the information that’s needed so you can make better decisions.

You can track your progress when measuring these metrics. It may seem difficult for most marketers to monitor all the factors that drive a website’s growth without the metric data.

However, it may be true that the metrics of a website is essential, you should also know that marketers must only monitor the metrics they need to identify what boosts conversions, what drives traffic and what contributes to their business’ sales.

With all of that said, here are the ten metrics that every content marketer should measure and track.

things content marketer measure
things content marketer measure


One of the most critical content marketing metrics you should track is your demographics. This helps provide you date on who are your customers and how often do they come to visit your site. It is crucial that you know who is your target audience.

If you want a successful marketing campaign, start by understanding and knowing who are your audience. Just keep track of your demographics, so you know if your content is reaching your target audience or not.

Bounce Rate

As a content marketer, you should keep an eye on your bounce rate. In a nutshell, bounce rate is the percentage of your site’s visitors who leave and visit your website. These are the one who off your website and doesn’t contribute to your business’ growth and sales.

Bounce rate is your fourth most crucial ranking factor regarding your SERP. Some experts may contradict this, but bounce rate may affect the third crucial ranking factor, RankBrain, on how to perceive your website.

As such, it is essential that your bounce rate is regularly monitored.

Unique Visitors

Just as its name suggests, unique visitors are those users who visit your website unduplicated during a period. They are tools for understanding, tracking and measuring the audience of your website. Monitor the number of your unique visitors monthly as a standard if you are planning to know whether or not your site is losing or gaining valuable traffic.

This also provides you with an insight on what contents bring your site new visitors and what keeps the old ones happy. Determine your site’s user growth and customer retention using this metric.

Pageviews per Visitor

Pageviews per visitor help define the total number of pages that a visitor views in a given session. When you see that the page views have a high ratio, this means that you have a website that can quickly capture your audience’s interest.

In a nutshell, the visitors who spend more time exploring your site’s content generates a lot more page views than those who glance at your homepage.

It is important to note that when it comes to the number of page views for every visitor, there is no right value. Typically, you use it to observe and compare the pattern of your site’s traffic over a specified period.

Rate of Returning Visitors

Use the rate of returning visitors or RVR to know how many of your visitors come back to visit your website. This can show how effective your strategies are and indicate whether or not your attempt to communicate with your target audience is working.

Session Duration

In essence, your session duration is how much time your visitors spend on a particular page. It is one of the most important metrics that you should take into account because it can provide you with an insight into what users are interested in.

Technically, the longer time visitors spend on your website means that they are more engaged when it comes to your content. If people only view your 1000 word article for a few seconds, this might say that you are not adding enough value to your visitors or you are not targeting the right audience.

Social Following Growth

Social media has become one of the best tools to use when it comes to content marketing.  You can reach your target audience via Twitter, Instagram, Facebook, and many others. You can use it to enhance your brand’s online presence and promote your business. As such, it is essential that you check your social media following whether it’s growing or not.

Social Shares

Remember this. Informative and high-quality content provides your audience with value. Generally, people want answers to their questions. The primary goal of creating content satisfies your audience’s intent and queries. When people find your content to be of value, they will share your posts.


Whether the comments are on your page or your social media account, comments indicate that your content strongly resonates with your audience. Take advantage of your comments and see which contents your followers and visitors are viewing. The amount of comments on your post or site shows that your content is engaging to your audience.

Leads Generated

Almost every marketing strategy has a primary purpose of getting leads. It is mainly the foundation or backbone of every business. Use this metric to measure the leads that are going to your content. This could be in the form of information requests, email signups, form completions and many more.

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